PRIDE and the Don’t Pack a Pest Program

 

PRIDE Industries partnered with the California Department of Food and Agriculture to develop a strategic campaign for the “Don’t Pack a Pest” program, which educates visitors to California, and other US states about the dangers of invasive plants and animals

The Numbers

13 years

of partnership between PRIDE and the California Department of Agriculture

3

locations at LAX, SFO, and the San Ysidro Border Crossing

Over 150 million

annual visitors to California

About the Program:

The “Don’t Pack a Pest” program was developed by the U.S. Department of Agriculture in partnership with U.S. Customs and Border Protection and the Florida Department of Agriculture and Consumer Services.  This educational program informs both domestic and international travelers of the risks associated with bringing food, plants, or other agricultural items in passenger baggage. The program’s goal is to safeguard U.S. food and agriculture from invasive pests.

The Challenge:

California is a prime destination for tourism and business travel; millions of people move through the state’s airports and border crossings annually. This travel brings in invasive pests and plants, costing over $3 billion annually for control, monitoring, and outreach. Several million more dollars are lost when blighted crops must be destroyed.

As part of its preventive efforts, the California Department of Food and Agriculture partnered with PRIDE in 2018 to create and install visual materials in the international travel hubs of Los Angeles International Airport (LAX), San Francisco International Airport (SFO), and the San Ysidro Border Crossing.

The PRIDE Solution:

PRIDE worked closely with the CA Department of Food and Agriculture, as well as airport officials and fire marshals, to create educational materials in line with strict compliance rules. PRIDE’s design and production teams created, produced, and installed the following materials in English, Spanish, and Chinese:

  • Wall murals
  • Acrylic-mounted signage
  • Stanchion signage
  • Pull-up banners
  • Digital screen signage 

The Results

  • Over 195 posters and visual materials created and installed
  • Two-week turnaround after approval for printing, production, and installation
  • Materials provided in English, Spanish, and Mandarin Chinese
  • The visuals will educate more than 150 million travelers annually, lowering the costs of invasive pests